Where to Place Your Chat Widget for Best Results

Adding an AI chat widget is only half the job. Where you place it on your website can significantly impact engagement, user experience, and conversions.

In this guide, we’ll cover the best widget placements, what works in practice, and what to avoid.

The Golden Rule of Chat Widget Placement

Your chat widget should be:

Easy to find
Non-intrusive
Available when users need help

The goal is assistance — not interruption.

Best Placement: Bottom Right Corner

For most websites, the bottom-right corner delivers the best results.

This placement:

Matches user expectations
Doesn’t block main content
Works well on both desktop and mobile
Feels familiar and natural

That’s why AiFaqChat uses this position by default.

Alternative Placement: Bottom Left Corner

Bottom-left placement can work if:

You already use live chat in that position
Other UI elements occupy the right side
You want to avoid overlap with cookie banners

Consistency is more important than experimentation.

Place It on All Pages — Not Just One

Users ask questions at different moments. Limiting the chat widget to a single page reduces its value.

Best practice is to display the widget:

On all public pages
During onboarding flows
On pricing and feature pages
On checkout or signup pages

High-Impact Pages You Shouldn’t Miss

Pricing pages — to answer objections
Product pages — to explain features
Signup forms — to reduce abandonment
Documentation — to guide users faster

Should the Chat Open Automatically?

In most cases, no.

Auto-opening chat widgets can feel intrusive and often reduce trust instead of increasing engagement.

A subtle, always-available widget performs better than a forced interaction.

Common Placement Mistakes to Avoid

Blocking important buttons or forms
Covering content on mobile devices
Using multiple chat widgets at once
Placing it only on the homepage

Chat Widget vs FAQ Widget Placement

Chat widgets work best as floating elements. FAQ widgets perform better when embedded directly into pages.

Use chat for quick help and discovery. Use FAQ widgets for structured, scrollable answers.

Learn the difference between Chat and FAQ widgets →

Test, Observe, Improve

The “best” placement depends on your audience. Monitor engagement and adjust placement if needed.

Small UX changes can lead to big improvements.

Ready to place your AI chat? Start with AiFaqChat.